Sarah is iMD's Vice President, Client Experience, based in Quebec.
She is responsible for building and working with clients on their brand strategies as related to digital patient & healthcare professional engagement. Sarah has 15 years of experience within the Canadian pharmaceutical and advertising sectors with strong strategic development of markets and opportunities.
Prior to iMD, Sarah worked on the agency side at bMod Communications where she held various roles. Sarah’s achievements include successfully launching more than a dozen brands and/or indications over the last decade. She has implemented integrated strategic and tactical plans including the development of multi-channel communication programs both in traditional print and digital and has extensive experience across therapeutic areas including: biologics oncology, cardiovascular, neurology, psychiatry, diabetes, HIV, Women's and Men's Health, and many more.
Sarah is a graduate of McGill University. In her free time, she enjoys spending time with her husband and two children.