Kevin is a graduate of Dalhousie University, B.Comm (Marketing / Management). A proud Maritimer, married and has three children. Responsible for the overall direction of the company globally. Kevin has a strong entrepreneurial background, having created / co-founded a number of businesses in the sales & marketing disciplines.
Prior to iMD, Kevin was the Chief Marketing Officer, Member of the Board and an originating partner at CIM (Consumer Impact Marketing). CIM started with a handful of people in 1994, and before being acquired by Mosaic Sales Solutions in 2012, grew to over 3,000 employees across North America. CIM was the largest outsourced sales & marketing agency in Canada and was ‘one of Canada’s 50 BEST Managed Companies’ for 12 years running. Also, from 2008 – 2012, CIM was rated as one of the TOP 50 BEST workplaces in Canada.
Kevin also founded LAUNCH! Brand Marketing (www.launchthis.com) in 2005. LAUNCH! Specializes in marketing services, and was a significant partner to CIM. After 5 years in operation, CIM acquired LAUNCH! In 2012, LAUNCH! Had once again returned to a standalone business.
Over the past 25 years, Kevin has; set up and managed over 60 different National Sales Forces (clients such as: Quaker, Microsoft, Cadbury, Wrigley, Heinz, Blackberry, Olympus, Abbott, Walt Disney); has been intimately involved with many National Marketing programs (with brands like: Xbox, Pepsi, Gatorade, Telus, Johnson&Johnson, Labatt), and has recruited, trained and managed over 4,000 employees for his agencies.