Welcome to the team! Jerome is IMD’s Vice President, Client Experience, based in Toronto.
He is responsible for building and working with clients on their brand strategies as related to digital patient & healthcare professional engagement. Jerome has 20 years of experience within the pharmaceutical, market research, and cannabis sectors with a history of success in launch, innovation, and product strategy.
Prior to IMD, Jerome worked at several pharmaceutical companies including Janssen, Organon, Bayer, Leo, and Astellas. He worked as a Sales Representative, Sales Manager, and in numerous marketing roles. Most recently, Jerome worked at Cardiol Therapeutics as their Director of Marketing. Jerome also spent time in market research at Nielsen as a Client Business Partner working with large Consumer Packaged Goods clients.
Jerome’s achievements include successfully launching multiple pharmaceutical brands and working on more than a dozen brands and/or indications over his career. He has implemented integrated strategic and tactical plans including the development of multi-channel communication programs both in traditional print and digital and has extensive experience across therapeutic areas including: Alzheimer, Depression, Fertility, Pain, Multiple Sclerosis, Infectious Disease, Dermatology, Urology, Oncology, and Epilepsy.
Jerome has degree in psychology from York University, and an MBA from the Schulich Schools of Business in Toronto.